![]() He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hooked is based on Eyal's years of research, consulting, and practical experience. Through consecutive "hook cycles," these products bring people back again and again without depending on costly advertising or aggressive messaging. Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? ![]() ![]() Nir Eyal reveals how successful companies create products people can't put down - and how you can too 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject' Rory Sutherland, vice chairman, Ogilvy & Mather 'A must-read for everyone who cares about driving customer engagement' Eric Ries, author of The Lean Startup ![]()
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